With over 20 years of experience in the beauty and retail space, I’ve worked across the UK, Australia, the US, and New Zealand in roles spanning brand management, buying, eCommerce, and operations. I launched and scaled my own multi-brand beauty company, growing it into a successful multi-channel business representing international brands across direct-to-consumer and wholesale channels.

Having run my own business I have extensive experience in managing e commerce brands, import & export of products, 3PL fulfilment, managing digital campaigns, and negotiating supplier deals.

Elev8 Branding was born from a passion for helping other small and medium-sized business owners feel supported and confident. We offer practical, behind-the-scenes support to help you refine your strategy, get unstuck, and fall back in love with your business.

I have owned and operated two creative agencies in London of which I sold to live here in New Zealand with my family. Since moving to New Zealand, I have been running Utopia Creative for the past 21 years.

Throughout this time, I have remained passionate about delivering high-quality creative solutions that meet — and often exceed — client expectations. I take pride in producing work that is strategically aligned to each client’s brief, always balancing creativity with practical, budget-conscious execution.

While I offer work of agency-level quality, I do so without the overhead costs typically associated with larger firms.I am enthusiastic about pitching for new opportunities and genuinely enjoy building strong, collaborative relationships with clients, working closely with them to help their brands grow and succeed.